Customer Relationship Management
Last Updated on Friday, 09 April 2010 21:10 Written by Columbus Website Design Wednesday, 25 February 2009 11:28
Regardless of size, every company engages in Customer Relationship Management (CRM). When a company builds a customer list, tracks interactions with customers, designates activities to close business, or handles a customer problem, they are undertaking CRM-related activities. Customer Relationship Management systems standardize, automate and share these activities across the organization to improve these existing processes.
CRM applications address four major functional areas. A CRM application integrates this information so companies have a complete view across these various activities. We help Columbus, OH with custom programming and development around open source CRMs, like vtiger and SugarCRM.
- Marketing - Manage customer lists, identify prospects, create marketing campaigns, track success rates, capture leads for sales follow-up.
- Sales - Identify leads, manage sales opportunities and accounts, present product and quote information, forecast quota attainment.
- Customer Support - Handle customer cases, manage customer incidents, escalate customer issues.
- Collaboration - Manage activities and projects, share customer and product information, access third-party content.
Customer Relationships